Unboxed: Magician Nicole Cardoza Featured

Nicole Cardoza knew her calling was outside of corporate America. After spending two years working in tech, she went on to open a consultancy studio, Reclamation Ventures, and launched the nonprofit Wellemental, which focused on bringing yoga and mindfulness into classrooms.

Through both ventures, Cardoza worked at the intersection of equity, inclusion, and wellness. After a decade-long run as executive director of Wellemental, reinvesting more than $2.5 million from the industry to support community impact, the serial entrepreneur, investor, author, and public speaker was ready for a new chapter. She turned to performing, embracing the art of illusion.

“It was the fall of 2019. I had been doing magic on the streets in New York City in Times Square. At the time, it was going to be more of a traditional Magic on the Streets show. But as I was stepping down as executive director of my non-profit that I'd run for about a decade, I was really enthused by this idea of giving it a shot and trying something new,” she says.